World Meat Congress 2025 – Full Agenda

Tuesday, October 28

7:00 – 8:00

Registration open

8:00 – 9:00

Cultural showcase: Flor Ribeirinha group - Opening ceremony Speeches:
Dr Juan José Grigera Naón – IMS President
Dr Phil Hadley – IMS Secretary General
Caio Penido – IMAC President
Mauro Mendes – Mato Grosso Governor (TBC)

9:00 – 10:00

Breakfast and networking

10:00 – 12:00

Food Geopolitics
Moderator: John Masswohl - IMS Vice President | Canadian Cattle Association
Keynote speaker: Marcos Sawaya Jank, Senior Professor of global agribusiness at Insper
Speakers:
Kent Bacus – Executive Director, Government Affairs, NCBA
John Clarke – Former Director Int’l Affairs, EU Commission
Chen Wei – IMS Vice President and Secretary-General of China Meat Association
US trade representative (TBC)
Imac representative (TBC)

12:00 – 14:00

Lunch

14:00 – 16:00

Overview of the challenges for the animal protein production chain in the world
Moderator: Erin Borror – USMEF Vice President
Keynote speaker 1: Ruper Claxton – Gira Meat and Livestock Director
Keynote speaker 2: Thanawat Tiesin – FAO Director of Animal Production and Health
Speakers:
Knud Buhl – Chief Executive Officer at Danish Bacon & Meat Council
Miguel Gularte – BRF CEO (TBC)
Renato Costa – President of Friboi (TBC)
Frances Duignan, Senior Manager of International Trade, Beef and Lamb New Zealand

16:00 – 17:00

Breakfast and networking

17:00 – 19:00

Sustainable meat production: Dynamics of CO2 and CH4 in animal protein production
Moderator: Caio Penido – President of Imac
Keynote Speaker: Dr Ernesto Francisco Viglizzo – Senior researcher at CONICET/INCITAP
Speakers:
Prof Michael Lee – Harper Adams University in UK
Gustavo Spadotti A. Castro – Chief of Embrapa Territorial
Dr Ernesto Francisco Viglizzo – Senior researcher at CONICET/INCITAP
Global Meat Institute message to COP30
Eric Mittenthal – Chief Strategy at the Meat Institute, US

19:00 – 22:00

Dinner and networking

Wednesday, October 29

7:00 – 8:00

Registration open

8:00 – 10:00

Animal protein consumption and the relationship with human health
Moderator: Trine Thorkildsen – Head of Nutrition, Sustainability and Animal Welfare at MatPrat, Norway
Speakers:
Prof Frederick Leroy – Professor Dr. Ir. at Vrije Universiteit Brussel
Dr Andrew Mente – Professor at McMaster University
Dr Carrie Ruxton – Nutrition communicator

10:00 – 12:00

Animal health and welfare and its influence on productivity and sustainability in the animal protein production chain
Moderator: Álvaro Pereira – Intelligence and Market Access at INAC
Keynote Speaker: Dr Delair Bolis – Managing Director, AVP at MSD
Speakers:
Francisco D’Alessio – WOAH’s regional representative for the Americas
Dr Andrea Gavinelli – Head of Unit SANTE G3: Animal Welfare, EU Commission
Fernanda Macitelli Benez – Professor at UFMT
IMS Science Prize: Brayan Montoya-Torres – Texas Tech University

12:00 – 14:00

Lunch

14:00 – 16:00

How should the animal protein sector communicate with the new generation of meat purchasers?
Moderator: Luiz Patroni – Journalist and Chief Editor at Canal Rural Mato Grosso (TBC)
Keynote Speaker: José Luiz Tejon – Advertising man, Biomarketing CEO (TBC)
Speakers:
Anne-Marie Roerink – Principal at 210 Analytics, LLC
Dr David Newman – Senior Vice President Market Growth at National Pork Board
Adrián Bifaretti – Promoción Interna, IPCVA

17:00 – 18:30

Perspective on the production of food to replace real animal protein
Moderator: Sérgio Panzer, Professor at UNICAMP
Keynote Speaker: Prof David Hughes – Professor at Imperial College of London
Speakers:
Imac representative (TBC)
Tom Rees – Industry Manager, Euromonitor International

18:30 – 19:00

Closing reflections, thanks to IMAC and hand over to next hosts
Speech: IMS President/SG

19:00 – 22:00

Dinner and networking

Thursday, October 30 (Reduced Audience – Technical & Scenic Tours)

7:00 – 12:00

1 – Meatpacking industry – up to 50 people
2 – Cattle grass based production – up to 100 people
3 – Feedyard / fattening operation – up to 50 people
4 – Chapada dos Guimarães city – up to 100 people